Is Your Brand Stuck in 2021?

In this session, the Greater Bay Area’s Small Business Doctor, Bryce Root of Root Group Marketing pays us a house call from his Santa Cruz headquarters to tackle the audit you should always be doing on your brand marketing communications to prospective customers. Whether you are a B2B or B2C, online and/or brick and mortar, it’s vitally important to authentically speak to those you want to do business with. The days of scripted, picture-perfect videos and social content has been replaced with showing how your products and services work in real life. In this session, local marketing + business strategist, Bryce Root, will have you double-checking and possibly re-thinking everything from your CRM drip system to copywriting in your LinkedIn posts and next Insta Reel. Get ready for 15 minutes of action-packed, marketing audit goodness…the small business doctor is in!

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