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Making Your Product Famous

March 10 @ 11:30 am - 12:30 pm

Learn how to create a “Steve Jobs” marketing moment for your next big company announcement.

As tech professionals and entrepreneurs, we’ve all dreamed of our own Steve Jobs moment: introducing a world-changing product onstage, and making our company and solution famous on stage, screen, the press, and the Internet. PR coverage is essential for many successful tech launches, but how many of us really know today’s media landscape? What’s involved in making your solution “virally” famous, and landing feature coverage with top news outlets and elsewhere?

As a tech marketing professional, what should you know before you are interviewed about your product and company? How should you handle issues when a launch doesn’t go as planned, and the audience sees a “blue crash screen”, or a baseball breaks a shatter-proof window in a public product launch demonstration? In this presentation, Peggy Tierney Galvin from Force4 Technology Communications, LLC will provide an overview of the evolving media landscape and best practices for securing media coverage that drives visibility and results.


Peggy Tierney Galvin, Chief Strategy Officer and co-founder, Force4: Peggy develops integrated marketing strategies and programs. She balances client needs and priorities with our cross-functional teams to provide strategic perspective and effective solutions. Peggy helps brands differentiate themselves through creative, content-driven campaigns that deliver measurable business results.


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