BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Startup Monterey Bay - ECPv6.3.5//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Startup Monterey Bay X-ORIGINAL-URL:https://www.startupmontereybay.com X-WR-CALDESC:Events for Startup Monterey Bay REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20210314T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20211107T090000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210408T110000 DTEND;TZID=America/Los_Angeles:20210408T123000 DTSTAMP:20240329T010503 CREATED:20210401T230935Z LAST-MODIFIED:20210401T230935Z UID:15728-1617879600-1617885000@www.startupmontereybay.com SUMMARY:SBDC: Starting Your Business - Part 1 DESCRIPTION:Take the first steps on your journey to being an entetrpeneur. \nThis webinar is a brief introduction to entrepreneurship and what goes into creating and starting a new business. \nThis webinar will run over 2 consecutive days.\nIt includes a high-level overview of some of the things that will be critical to your success\, including:\nPART 1 \nAssessing how well suited you are to be an entrepreneur and how to make sure that the idea you have is practical.\nWhat business structures are available and which one might be best for you.\nThe permits and licenses you might need. \nPART 2 \nHow to take your idea all the way to reality\nWhat you will need to know about Business Plans and Business Financials. URL:https://www.startupmontereybay.com/event/sbdc-starting-your-business-part-1/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210408T113000 DTEND;TZID=America/Los_Angeles:20210408T130000 DTSTAMP:20240329T010503 CREATED:20210401T231147Z LAST-MODIFIED:20210401T231147Z UID:15730-1617881400-1617886800@www.startupmontereybay.com SUMMARY:SBDC: Digital Marketing Skills Boot Camp (5 Part Series) DESCRIPTION:Attract new clients\, activate hidden revenue potential\, and advance your competitive edge\, with this 5 part series designed to equip you with the knowledge and the right tools to be found\, in the new digital economy. \nIn the “Game of Google” being found by new clients begins with having a robust online presence\, content that answers their questions\, provides value and information\, and establishes that you are the best business to choose. \nWhile most business owners know that is true\, they don’t know what is the least\, best they need to do be well-considered and easily found\, nor do they have the skills to create the necessary content…until now. \nPart 1: Content is King – April 8 11:30 – 1:00PM \nUnderstand the important role content play in driving traffic to your website and attracting new clients\, without ever having to hire an agency or to pay for expensive advertising. \nPart 2: Canva – April 15 11:30 – 1:00PM \nUnderstand the basics of Canva\, which provides done-for-you editable templates that allow you to elevate the look and feel of your brand easily. \nPart 3: Websites Made Easy – April 22 11:30 – 1:00PM \nLearn to make your first website in just minutes with a live demo of Weebly. We’ll discuss dos and don’ts and get your business on the map. \nPart 4: Blogging Skills Training – April 29 11:30 – 1:00PM \nUnderstand how to easy it can be to share what you know with clients who are actively searching for you. We’ll explore how easy it is to write\, for non-writers\, and how simple inspiration can be. \nPart 5: Putting it altogether – May 6 11:30 – 1:00PM \nWe’ll work through and refine your social media calendar\, content calendar\, your blog ideas\, review your basic website\, and social media posts. \nThe classes are being taught by strategic marketing advisor and trainer\, Onna Young\, CEO of Predictable Results Now.  In 2018\, she began working with the SBDC’s clients\, as a Marketing Generalist for three counties. In Solano county\, she is a Lead Advisor and Training Manager. \nShe has a combined 30 years in lending\, sales\, marketing\, advertising\, sales operations\, & strategic consulting. \nShe teaches and writes about the art and science of revenue production\, sales process implementation\, and personal development topics. URL:https://www.startupmontereybay.com/event/sbdc-digital-marketing-skills-boot-camp-5-part-series/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210408T130000 DTEND;TZID=America/Los_Angeles:20210408T140000 DTSTAMP:20240329T010503 CREATED:20210401T231351Z LAST-MODIFIED:20210401T231351Z UID:15732-1617886800-1617890400@www.startupmontereybay.com SUMMARY:SBDC 2021 Business Survival: Learn the Secret to Money Management DESCRIPTION:Did you know that 82% of businesses that fail due to cash flow problems? \nKnowing your numbers can help you cut costs and aid in planning your future\, and this workshop will guide you through the essential steps. It’s time to get an honest picture of where your business is at financially. \nWho Should Attend \nSmall Business owners looking to learn and review the finance basics that will help you run your business or side project effectively. \n  \nCost: FREE \nAvailable only in English \n  \nTopics Covered \nWhat financial reports are important for your business \nSimple methods for building financial reports \nWhat banks look for in small business financials \nHow to use financial reports in your business \n  \nThis Workshop is Taught By Joe Rodola. URL:https://www.startupmontereybay.com/event/sbdc-2021-business-survival-learn-the-secret-to-money-management/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210408T140000 DTEND;TZID=America/Los_Angeles:20210408T153000 DTSTAMP:20240329T010503 CREATED:20210401T231532Z LAST-MODIFIED:20210401T231541Z UID:15734-1617890400-1617895800@www.startupmontereybay.com SUMMARY:SBDC Santa Cruz Center: ECommerce 101 - Is Digital Right For My Business? DESCRIPTION:This class is designed for current and aspiring small business owners who are new to eCommerce. We will focus on the basic realities of eCommerce in the age of Amazon\, setting realistic investment and return expectations\, evaluate the most popular eCommerce platforms\, and provide next-steps for engaging a freelancer or agency. \n\neCommerce: Past\, Present\, & Future\nSMB Websites by Category\nOverview of eCommerce Platforms\nWorking with Agencies/Freelancers\nOngoing Resources & Day in The Life\nCreating Scope/RFP Document & Next Steps\n\nBy the end of this course you will be able to determine if eCommerce is right for their business\, which platform is right for you\, and what to expect in regards to budget\, time\, and return. \n  \nJake Nelson’s large web Design & Development Agency served clients globally including brands such as Thomson Reuters\, Target\, Cirrus Aircraft\, as well as dozens of other startups and small\, indy brands. He sold this business in 2015 and has since moved his family to Santa Cruz put his experience in technology to good use as an eCommerce Advisor with the Santa Cruz SBDC. URL:https://www.startupmontereybay.com/event/sbdc-santa-cruz-center-ecommerce-101-is-digital-right-for-my-business/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210408T150000 DTEND;TZID=America/Los_Angeles:20210408T170000 DTSTAMP:20240329T010503 CREATED:20210401T231709Z LAST-MODIFIED:20210401T231709Z UID:15736-1617894000-1617901200@www.startupmontereybay.com SUMMARY:SBDC: Creating an Environment for Connecting In A Post COVID World DESCRIPTION:COVID-19 has forced social norms and cultural behaviors to change as many are challenged with shelter-in-place orders and social distancing. Join to gain a better understanding of how the psychology of people may have also changed and how to successfully maintain and make new connections. You will hear about improving diverse interactions\, enhance your ability to engage with others\, and the importance of having a willingness to give value first. \nThe information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial\, legal or other professional advice specific to their situation. The Northern California Small Business Development Center\, and its host\, the HSU Sponsored Programs Foundation\, specifically disclaims any liability\, loss or risk\, personal or otherwise\, which is incurred as a consequence\, directly or indirectly\, of the use and application of any of the information presented in this webinar. \nBy registering for this webinar you acknowledge and agree that you have read\, understood\, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host\, the HSU Sponsored Programs Foundation\, be held liable for any claims\, losses\, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information. URL:https://www.startupmontereybay.com/event/sbdc-creating-an-environment-for-connecting-in-a-post-covid-world/ END:VEVENT END:VCALENDAR