Leveraging e-Word of Mouth to Create Buzz for Your Brand

This month, Dr. Jenny Lin, a marketing professor at CSU Monterey Bay, will present “Leveraging e-Word of Mouth (eWOM) to Create Buzz for Your Brand.” Dr. Lin is a fabulous teacher and researcher in consumer response. She teaches the Integrated Marketing Communications course at CSUMB, which focuses on digital marketing tools, and is co-teaching a special seminar course on digital advertising with Brad Barbeau.

In these Meetups, we explore together how to harness the power of 21st Century Marketing tools and strategies! The Meetups feature informative presentations and discussions and the Tip of the Month. Join us for an engaging evening! We ask a $5 fee to cover the cost of wine and snacks to make the evening more enjoyable.