Loading Events

« All Events

  • This event has passed.

Clinic: Innovation Within Lean Startup

July 23, 2020 @ 11:30 am - 12:30 pm

Learn how to use the Lean Startup method using the Innovation Within Discovery Platform™.

Steve Blank is possibly the most respected entrepreneurial guru in the world. His Lean Startup methodology has been baked into the Innovation Within Discovery Platform™.

CEO James O’Connor will demonstrate Discovery Platform including:

  • Introduce the “Skinny” canvas. An easier approach to finding product/market fit
  • Empathy and curiosity, the two magical forces for successful interviews
  • The Do’s and Don’ts of successful customer discovery
  • Quick tour of the Innovation Within platform
  • QA

The Discovery Platform is successfully used by government agencies (NSF I-Corps Nodes & Sites); leading universities; research labs; incubators, accelerators & bootcamps; startups; and consultants.

Take your idea through this methodology. If you are an educator, support tomorrow’s innovators as they develop the skills needed to succeed in today’s entrepreneurial world.

AND… 10 lucky people will win Merge4 face masks: insanely beautiful for the sanely safe! Pickup location in Santa Cruz to be announced.


July 23, 2020
11:30 am - 12:30 pm


Santa Cruz Works
View Organizer Website