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SBDC: Digital Marketing Skills Boot Camp (5 Part Series)
April 8, 2021 @ 11:30 am - 1:00 pm
Attract new clients, activate hidden revenue potential, and advance your competitive edge, with this 5 part series designed to equip you with the knowledge and the right tools to be found, in the new digital economy.
In the “Game of Google” being found by new clients begins with having a robust online presence, content that answers their questions, provides value and information, and establishes that you are the best business to choose.
While most business owners know that is true, they don’t know what is the least, best they need to do be well-considered and easily found, nor do they have the skills to create the necessary content…until now.
Part 1: Content is King – April 8 11:30 – 1:00PM
Understand the important role content play in driving traffic to your website and attracting new clients, without ever having to hire an agency or to pay for expensive advertising.
Part 2: Canva – April 15 11:30 – 1:00PM
Understand the basics of Canva, which provides done-for-you editable templates that allow you to elevate the look and feel of your brand easily.
Part 3: Websites Made Easy – April 22 11:30 – 1:00PM
Learn to make your first website in just minutes with a live demo of Weebly. We’ll discuss dos and don’ts and get your business on the map.
Part 4: Blogging Skills Training – April 29 11:30 – 1:00PM
Understand how to easy it can be to share what you know with clients who are actively searching for you. We’ll explore how easy it is to write, for non-writers, and how simple inspiration can be.
Part 5: Putting it altogether – May 6 11:30 – 1:00PM
We’ll work through and refine your social media calendar, content calendar, your blog ideas, review your basic website, and social media posts.
The classes are being taught by strategic marketing advisor and trainer, Onna Young, CEO of Predictable Results Now. In 2018, she began working with the SBDC’s clients, as a Marketing Generalist for three counties. In Solano county, she is a Lead Advisor and Training Manager.
She has a combined 30 years in lending, sales, marketing, advertising, sales operations, & strategic consulting.
She teaches and writes about the art and science of revenue production, sales process implementation, and personal development topics.