SBDC Webinar: From Kitchen to Market: Is Your Food Idea Marketable?

If you are considering entering the artisan food business, this workshop will shed some light on assessing the feasibility of your model.

Like nearly every aspect of commerce, the food industry has felt the impact of the COVID-19 pandemic. Though some have had to closed because of it, many of its participants have successfully pivoted to accommodate the demands of the ever-changing marketplace.

The presentation will cover the legal steps necessary to get started, production and capitalization options, business planning, market trends, and navigating distribution options.

Learn the fundamentals of this exciting but challenging industry from a 40- year veteran, Anni Minuzzo. She owned a wholesale baking company for over 20 years and has a broad network of professional connections that give her a long lens on the food and beverage sector. In addition to working with over 500 clients in her 15-year advisor position with several SBDCs in Northern California, Anni has consulted privately for several food companies, worked on a USDA grant, and is a certified expert legal witness for the food industry.