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CEO Works Luncheon: The Value of Good Design

November 29, 2023 @ 11:30 am - 1:15 pm

Join us for an engaging and insightful event exploring the dynamic world of design and its impact on your business and customer or clients.

Ticket Registration for Lunch Included Admission Closes at 4pm on Monday, November 27.

It’s no secret that good design is a huge reason people buy things and that bad design can deter customers from purchasing. According to a study by the Design Management Institute, design-driven companies have consistently outperformed the S&P Index by 228% over the past ten years (Source: www.dmi.org/page/DesignValue). But the definition of “good” design is constantly changing, so how do business owners decide what design elements they should or should not be utilizing for their business today?

Join us for an engaging and insightful event exploring the dynamic world of design and its impact on your business and customer or client experiences. Monte Atherton, a Creative Director with over 10 years of experience focused on building and refreshing brands for companies of all sizes, from startups to Fortune 500 corporations, will share an overview of how design has changed over time, how to use design to leave a lasting impression on your customers and clients, and key takeaways from successful brands that have effectively implemented design strategies that you can use to elevate your business and your products and services.

In this event, you will learn:

  • How design trends have changed over time
  • How design can be used to create a positive (or poor) customer experience
  • Key takeaways from successful brands that have implemented design effectively (and examples of those who have failed)
  • How startups and established companies can work with a design studio to bring their vision to life
  • Plus Q&A

About the Speaker

Monte Atherton is a collaborative creative passionate about producing high-quality creative work that advances brands across print, web, and digital platforms. With extensive experience in brand identity, packaging, web design, video and photography direction, and UX/UI design, he brings a comprehensive skill set to every project. He is the Founder and Creative Director at ASTONISHING, a graphic design studio focused on branding and packaging.

Reserve your seat now!

Admission fee includes lunch. If you have any special diets or food allergies, please let us via the Contact button or bring your own meal.


If you are an existing Santa Cruz Works Partner or Member, use your unique promo code for a discount. If not, there is no time like the present to join the SC Works! JOIN

Thank you to our Partners!


November 29, 2023
11:30 am - 1:15 pm


Product Ops- Cowell Conference Room
110 Cooper St #201
Santa Cruz, CA 95060 United States


Santa Cruz Works
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