Leveraging e-Word of Mouth to Create Buzz for Your Brand
Hellodesk Monterey 2600 Garden Road, Monterey, USThis month, Dr. Jenny Lin, a marketing professor at CSU Monterey Bay, will present "Leveraging e-Word of Mouth (eWOM) to Create Buzz for Your Brand." Dr. Lin is a fabulous teacher and researcher in consumer response. She teaches the Integrated Marketing Communications course at CSUMB, which focuses on digital marketing tools, and is co-teaching a […]