If you are considering entering the artisan food business, this workshop will shed some light on assessing the feasibility of your model. Like nearly every aspect of commerce, the food industry has felt the impact of the COVID-19 pandemic. Though some have had to closed because of it, many of its participants have successfully pivoted […]
In this workshop, we explore Google’s free tool for local businesses that allows you to promote your Business Profile and gives you a presence in Google Search and on Google Maps. With your Google My Business account, you can get customer reviews, show images and videos, promote special offers and events and even link to […]
This orientation is designed to be a starting place for those considering jumping into business for the first time. The workshop will provide you with a start-up guide, as well as a general overview of the things to consider when starting a business such as: - Business Licensing Requirements - Business Taxes You Are Required […]
Monthly Digital Marketing Hour on the 2nd Wednesday of every month at 9AM Digital Marketing During Covid-19 If not prior to the pandemic, most businesses have now started to embrace digital technology and marketing as the only means to communicate with their customers and promote their products and services. With the array of digital tools […]
Business owners need to understand financial statements and manage cash flow. Financial statements are how you plan and measure success. Learn how to read key financial statements, including the balance sheet, the income statement, and the statement of cash flows.
Want to create a powerful video to promote your business? Learn the elements of branding and marketing that you need before you put together a powerful video for your business. Understanding what you need before you produce a video and hire a video production company to get the maximum effect. **This workshop includes a 1-hour […]
Startup Monterey Bay is a program of the Institute for Innovation and Economic Development at the CSUMB College of Business.