Santa Cruz SBDC: How to Use LinkedIn Effectively

How To Use LinkedIn Effectively – Top 10 Tips for a Winning Profile

LinkedIn is the top online site for professional, social and career networking. Look for jobs or use it for networking. It’s an essential part of being a professional. The world’s foremost online directory of individual professionals and organizations, LinkedIn facilitates the process of professional networking that would traditionally take place in offices and mixers. Learn what you need to do to make your profile stand out, understand the different ways to post on LinkedIn and the different types of accounts – personal, business, groups and more. This is a lecture format followed by Q&A.

Karen Kefauver has over 10 years’ experience teaching social media marketing and coaches business owners on effective social media marketing strategy. She has been a freelance journalist for 20 years and her travel and sports stories have appeared in numerous publications.