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6:00 pm

Leveraging e-Word of Mouth to Create Buzz for Your Brand

February 25 @ 6:00 pm - 8:00 pm
Hellodesk Monterey, 2600 Garden Road
Monterey, US

This month, Dr. Jenny Lin, a marketing professor at CSU Monterey Bay, will present "Leveraging e-Word of Mouth (eWOM) to Create Buzz for Your Brand." Dr. Lin is a fabulous teacher and researcher in consumer response. She teaches the Integrated Marketing Communications course at CSUMB, which focuses on digital marketing tools, and is co-teaching a […]

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