In this workshop, we explore Google’s free tool for local businesses that allows you to promote your Business Profile and gives you a presence in Google Search and on Google Maps. With your Google My Business account, you can get customer reviews, show images and videos, promote special offers and events and even link to […]
Attract new clients, activate hidden revenue potential, and advance your competitive edge, with this 5 part series designed to equip you with the knowledge and the right tools to be found, in the new digital economy. In the "Game of Google" being found by new clients begins with having a robust online presence, content that […]
Did you know that 82% of businesses that fail due to cash flow problems? Knowing your numbers can help you cut costs and aid in planning your future, and this workshop will guide you through the essential steps. It’s time to get an honest picture of where your business is at financially. Who Should Attend […]
This class is designed for current and aspiring small business owners who are new to eCommerce. We will focus on the basic realities of eCommerce in the age of Amazon, setting realistic investment and return expectations, evaluate the most popular eCommerce platforms, and provide next-steps for engaging a freelancer or agency. eCommerce: Past, Present, & […]
Take the first steps on your journey to being an entetrpeneur. This webinar is a brief introduction to entrepreneurship and what goes into creating and starting a new business. This webinar will run over 2 consecutive days. It includes a high-level overview of some of the things that will be critical to your success, including: […]
This orientation is designed to be a starting place for those considering jumping into business for the first time. The workshop will provide you with a start-up guide, as well as a general overview of the things to consider when starting a business such as: - Business Licensing Requirements - Business Taxes You Are Required […]
After facing an unexpected year, we've all learned about what it means to be resilient, and this is especially true of small businesses. We've shifted, realigned, pivoted and re-birthed our companies to survive the pandemic. And, in the process, we've all learned some truths about flexibility, perseverance and survival. What have you, as a business person, […]
Since its inaugural launch in 2010, the Business Ignitor Course has helped over 150 entrepreneurs started new businesses or kickstarted existing enterprises. The course is very different than typical business basics courses. In addition to covering just the right amount of business fundamentals to launch with a minimum viable product or service, the Ignitor […]
There is no force more powerful than a woman determined to rise. - R.H. Sin Women entrepreneurship is on the rise! This revitalizing group series is focused on supporting, educating, and empowering women entrepreneurs to create abundance in all areas of their lives. The emphasis is on collaborating, connecting, and cultivating resilient business models and […]
Cash flow statements are useful tools for forecasting and considering different business scenarios. In this workshop, participants learn how to leverage spreadsheet software programs to create cash flow statements they can use to assess their profitability and liquidity. Participants learn how to create links between the cash flow statement spreadsheet and other spreadsheets containing financial […]
Startup Monterey Bay is a program of the Institute for Innovation and Economic Development at the CSUMB College of Business.