Santa Cruz Tech Beat announces Startup Challenge 2019 winner

By Aliza Hava
Founder & CEO of Musician’s BASS – Business Administration Software for Success
Special to
Santa Cruz Tech Beat

May 21, 2019 — Seaside, CA


Aliza Hava wins the top award for “Excellence in Innovation, Entrepreneurship, and Commercialization” at The Startup Challenge. Here’s the backstory.

Two years ago I had an idea for a platform that would help independent musicians manage their careers more effectively. After touring the world as an independent singer/songwriter for nearly a decade, working with multi-platinum, Grammy-winning producers, and having my songs included on soundtracks with the likes of Jackson Browne, Ani DiFranco, and Lucinda Williams, I found that despite my achievements, I was having trouble earning a sustainable income. I began to research online music marketing techniques and signed up for every DIY music platform available. But after using many of these tools for some time, I discovered that most of what’s out there falls short of what’s actually needed to manage my workflow, break through the noise, and make a living in the now digitally-driven music industry.

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