By Aliza Hava
Founder & CEO of Musicianâs BASS â Business Administration Software for Success
Special to Santa Cruz Tech Beat
May 21, 2019 â Seaside, CA
Excerpt
Aliza Hava wins the top award for âExcellence in Innovation, Entrepreneurship, and Commercializationâ at The Startup Challenge. Hereâs the backstory.
Two years ago I had an idea for a platform that would help independent musicians manage their careers more effectively. After touring the world as an independent singer/songwriter for nearly a decade, working with multi-platinum, Grammy-winning producers, and having my songs included on soundtracks with the likes of Jackson Browne, Ani DiFranco, and Lucinda Williams, I found that despite my achievements, I was having trouble earning a sustainable income. I began to research online music marketing techniques and signed up for every DIY music platform available. But after using many of these tools for some time, I discovered that most of whatâs out there falls short of whatâs actually needed to manage my workflow, break through the noise, and make a living in the now digitally-driven music industry.
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